nike land

How Roblox Nike Land Designed Its Own World

When Nike announced its partnership with the huge videogame software company Roblox to open a business in the Metaverse, many things changed. This led to a new era that attracted the stares of many other companies who did the same after them, establishing a trend.

Understanding the Concepts of Roblox

To understand what Nike Land is, it’s vital to know what Roblox means for the Metaverse and the video gaming industry. Roblox isn’t just a game but the basis of a project where users can shape whatever they want and share it with others worldwide.

Another important thing to remark on is that every game in Roblox is different. The software allows for the creation of worlds and projects that can be different video games from each other, with their mechanics and singular purposes.

What makes all of this possible is that the game platform and the authoring tool are two completely independent things. Roblox Studio has a simple interface with many advanced tools for creating projects. Even children can learn to program by getting used to playing with these tools.

What is Nike Land?

Roblox Nike Land is an immersive world experience created by Nike with the collaboration of Roblox to capture young audiences and get into the Metaverse. Many brands are currently moving into this wide market of Roblox that allows the creation of almost anything, where the only limit is creativity.

This Nike world was inspired by the company brand’s real headquarters, which also holds detailed arenas where Roblox community players can test their skills. This includes competing in mini-games such as tag, the floor is lava, and dodgeball, which can be played with friends.

Nike also provides a tool kit for users to create their mini-games from interactive sports materials.

Competing in these activities earns the players rewards, such as Blue Ribbons and Gold Medals, as well as exploring and finding easter eggs. In addition, those rewards are used to unlock avatars and other virtual products related to the brand.

Of course, a room related to showcasing Nike gear is also available for anyone to visit. Many apparel staples are there, such as the AGC and the Nike Tech Pack. Players can also experience football with the Mercurial football boot.

How Did It Start?

Roblox Nike Land started as an event on November 18, 2018, that lasted until December 7, 2021. It was sponsored by the American company Nike but still receives continuous updates after the main event is finished.

Many prizes were offered during this time, and most were merchandise from the company: Nike Pro Caps, Elemental Backpacks, Cookie Earmuffs, Fury Headbands, Shoebox Costumes, and many other things. Even a James LeBron crown was included as a special cosmetic for a limited time.

How Did it Become a Success?

This virtual world of Roblox and Nike is the proven concept of the new mainstream Metaverse commercials. Nike Land saw more than seven million users in the first two months of creation.

Its digital results weren’t small either: those Metaverse experiences now represent 26% of Nike’s total brand revenue. In addition, more than 22 million users have recently visited Nike Land, which almost 120,000 players favored.

How Can Fashion and Gaming Be Combined?

Given that the Metaverse is a nascent, non-stop changing platform, there were many questions and doubts about Nike Land. Not everyone thought it could succeed, even if it was viable: gamers always seek new experiences, and Roblox offers many attractions and diversity with constant change.

But fashion projects have proven the contrary, being extremely successful Metaverse experiences. Introducing new products through these worlds, such as Gucci Town and Vans World, are other projects attracting many users alongside Nike.

What makes this strange but successful combination a hit is the mix of the core tenets of gaming and retail stores in introducing new products and experiences. For example, fashion and luxury use the concepts of seasonal refreshing. Meanwhile, video games introduce new environments on regular schedules.

Combining both provides a successful execution; meanwhile, adding other key attributes, such as social presence and persistence, is also vital. Last but not least, sharing this world is a must if developers want people to interact with it.

Successful Methods Used by These Worlds

One of Nike Land’s biggest moments was during the NBA All-Star week when Nike commissioned LeBron James to visit their virtual world. Participants were rewarded for physical gameplay and earned virtual products, too.

Another famous fashion brand, Gucci, redid the visuals and experiences of Gucci Town to promote its latest perfume, Gucci Flora. They introduced new challenges for players and allowed them to interact with an avatar of their brand ambassador, the worldwide-known singer Miley Cyrus.

What’s Needed to Build These Worlds?

Behind the success of these virtual worlds, many designers and developers work hard to make it happen. These teams, such as the Exolve one, are known as Metaverse builders and are responsible for the design discovery, modeling, and testing.

Related to Roblox Nike Land, the one in charge of creating this place was Nike’s newly acquired crew of Metaverse agency called RTKFT. They facilitated a gaming experience that could be adapted to the brand and allowed users to buy goods from Nike.

The Present and Future of Nike Land

While the main event of Roblox Nike Land ended last year, constant updates kept coming, and we are looking forward to integrating new tools and features. Users with a mobile phone can access it and convert their real-life movement into the game, performing and recording jumps and fast sprints.

This helps Nike achieve its goal of getting more people active in the real world while promoting its Metaverse world in Roblox. The idea also fits perfectly with the current global sports events, such as the globally known and watched FIFA World Cup Qatar 2022.

Furthermore, Nike looks forward to harnessing the creativity of its users, allowing the co-creation of items that can get a real-life preview if they are successful enough.

Before the creation of this Metaverse world, Nike had already shown signs of getting into the “virtual worlds” by offering a virtual reality experience in New York. In addition, a Snapchat filter was created to show what Nike Land would be in the future.


The Metaverse is constantly developing and always changing the Internet with its evolution. As a result, many brands are increasingly getting into it, looking to attract new audiences from other sectors.

One of the clear examples was Nike, which partnered with Roblox to develop a themed video game where users could interact with Nike goods, enjoy mini-games and learn more about the brand they were visiting.

Meta Architecture

What is the Best Meta Architecture Style for Designers?

As new worlds and technology are being developed into the future generations of Web3 and Metaverse 3d modeling, several disciplines, such as architecture and real estate, are due to change too. Technological innovations develop exciting possibilities for anyone to create in the virtual world.

3D designers and virtual architects can push the boundaries in these worlds, redefining what a space truly means. Such things can allow us to try and imagine new things, such as new styles and architectures for buildings where physics does not matter.

These map designs and built environments are crucial to keeping an immersive user experience within the virtual worlds. In addition, places to meet other people or share experiences are the ones that can succeed since the heart of the Metaverse is the social interactions of users with others all around the globe.

Best Architecture Styles for the Metaverse

A meta-architecture style can be designed in many ways, covering all ranges: from normal houses to buildings, including fantasy landscapes, space, public places, hotels, and many other amazing combinations.

A very well-known narrative that has been consistent throughout history related to design is that “the house is a reflection of the self,” a place to feel comfortable and represented. Therefore, people collect and display things around them based on their likings and stories that connect to good memories of the past and present.

Such knowledge has also been magnified and massified to almost anyone with access to the Internet, allowing a free source of creativity to design their dream house. Platforms like Pinterest, Instagram, and TikTok allow designers to see what’s trending and recreate it with 3D models for the Metaverse.

These are some of those most picked concepts that people usually employ and ask designers to build for their virtual homes:


The Metaverse can be seen as a positive expression with equitable tools for experimenting and expressing what the user wants or feels through a design. In addition, the mix of memoir and contemporary art in the digital era has been explored under the term “glitch,” mending the gap between reality and digital.

This is also known as a liberation of body and technology, where the original glitch is known as an error, fault, or fissure. But in the Metaverse, it’s seized as an opportunity to prove that new worlds can be created, daring the logical ways and structures ways of the real world.

Most of the design concepts of the glitch style also consist of fluid, transformable, non-human, and shape-shifting forms, breaking all rigid norms. The concept of these houses is designed as a liberating space for expressions of joy and creativity, where every room narrates a personal memory of the designer.


With the team originally coined by the French sociologist Jean Baudrillard in 1981 during the text Simulacra and Simulation, “hyperreality” is the representation of something that lacks a referent. In other words, hyperreality cannot distinguish reality from a simulation of reality.

This architectural style represents itself as a product where the intensification of emotional life due to the continuous shift of stimuli rules over everything. As a result, individuals reflect the necessity of money and commodities, becoming dull and meaningless.

Creations of these designs are characterized as bare concrete buildings with prefab bathrooms, small dining areas, and strange exterior constructions that break the typical rules. This blurs the boundaries between what’s real and the representation of a dull-cosmopolitan life.


This style encompasses many things: starting as a subgenre of science fiction related to a dystopian future. It combines the power of artificial intelligence, cybernetics, and social change. The word “Metaverse” was first used in a book of this genre called Snow Crash.

This fiction has ties not only to the literary fiction genre but also to video games and house interior and design, especially for the Metaverse. Among the most popular titles, the game Cyberpunk 2077, the book/film Ready Player One and the novel Neuromancer distinguish from the others.

For those who know what cyberpunk style means, it is easy to picture how a house of this style looks: strong futuristic vibes with neon lights and high-tech devices are a must. Such themes merge incredibly well in virtual worlds because it’s insanely easier to create.

Most of the things that the cyberpunk style represents cannot be completely designed in real life, at least for now. However, designers can easily design mega-crowded futurist cities on many platforms to fit the style of these apartments for the legion of fans and people interested in it.

Some interesting additions that merge with “current and normal” real-life are used too, such as hologram clocks mounted on the wall projecting numbers. Build-in light lamps in the ceiling and plant box with artificial lightning are some projects that are currently being displayed on some earthly projects.


Digital art and designs defined by interiors and objects or assets often taken from fantastic or surreal worlds are known as dreamscapes. This style can cover many genres: from bizarre constructions to dreamy landscapes, passing through extravagant interiors and spacial worlds.

The term comes from “escaping the routine” through a new artistic code, which became trendy last year. It allows designers to, unless the full potential of their creativity, break the rules of physics that real life has while merging many styles and strange structures.

Defying gravity, otherworldly spaces, and candy-colored rooms are some of the most used combinations by people who create these designs.

Most of this wave was originally launched through Instagram in 2018 when the Argentinian designer Andrés Reisinger posted a large pink armchair covered with petals, which he named “Hortensia.” After that, many designers and artists joined the trend posting many designs and interiors with this vibe.

Many designs for this style are created through software such as Rhinoceros 3D, Enscape, Lumion, and Octane. Most of them are buildings with no constraints and budgets since most cannot be inhabited and are only visited.

How to Design With These Styles?

Creating such themed buildings can be a very time-consuming activity, especially for people that don’t have enough knowledge to do it.

Luckily for everyone, many teams, such as Exolve, offer their services to recreate a customer’s design through 3D modeling software. As a result, professionals can build ground-breaking architectures, open-world environments, and any landscape desired.

Of course, this applies not only to building structures but also to assets and NFTs that can be used as objects or trading items within the Metaverses.


To recreate a Meta architecture style with the proper representation, it’s vital to address the many available styles. A world that defies all kinds of physical rules of real life allows limitless imagination for designers, leading to endless opportunities to build fantasy interiors and exteriors.3D design teams can build any of these constructions thanks to their knowledge of the Metaverse, virtual real estate, and architecture, making any custom.

Autodesk VR Software

How 3D Model Creation Works in Autodesk VR Software

Many companies and software work hard to develop and invest in the Metaverse and the virtual worlds surrounding and involving them. One of those is Autodesk, which enhances many aspects of virtual and augmented reality to make a more immersive and inclusive platform.

Software and game developers are getting more and more options to create new video games, tools, worlds, and resources; meanwhile, the VR markets keep growing.

The Impact of Autodesk on Developing the Metaverse

Autodesk VR software has many tools and resources that allow professionals to work on expanding the Metaverse, with a special focus on 3D designing. This comes from certain tools such as Autodesk Maya 3D and Autodesk 3Ds Max Modeling and Rendering Software, which makes modeling an easier task.

What is Autodesk Maya 3D?

Many VR developers use this software called Autodesk Maya 3D to craft very realistic characters and other professional assets. This innovative developing tool can empower artists and designers, allowing them to start working directly on 3D processes.

This makes creating VR a simple curve system, with surface tools that let creators explore 3D space and assets while fully immersed in their design.

What is Autodesk 3ds Max?

Autodesk Maya 3D and Autodesk 3ds Max are software from Autodesk Inc. that provides most of the video game industry and virtual design of the Metaverse. Such tools include modeling, rigging, keyframing, rendering, and lightning.

Also, each software can develop VR Metaverse-related entertainment such as movies, series, and other things that any 3D toolset can create, with almost unlimited potential. The main difference with Autodesk 3ds Max is that Maya focuses on realism; meanwhile, 3ds Max is an all-purpose tool.

Building Models with the Correct Tools for the Metaverse

Autodesk Software includes a very powerful set of functionalities that allow users to create 3D models that can build almost anything in the Metaverse. This contains worlds, assets, buildings, and many other related things.

To create things, it is important to know how to do them. These are some of the tools that Autodesk VR Software has to model:

Extrude Tool

One of the most efficient tools to utilize in many locations, the Extrude tool is a very versatile and simple resource that allows for the selection of faces and edges. This can move offsets, create insets, and add thickness to the working model’s elements. 

Such tools are used especially when designing buildings that need small details while keeping a clean cut and shape in the Metaverse.

Multicut Tool

The multi-cut tool has an important role in Maya if used correctly. It can draw lines from one viewpoint to another, cutting the mesh as a slice. It makes it very useful to give a mesh an entirely new perspective for the model.

It can also apply new dynamics, such as an object breaking into pieces when impacting the ground, which can become handy in the Metaverse for immersion.

Bevel Tool

One of the most important for building, the Bevel tool, is used to smooth borders. Distributing edges can be extremely hard to define when starting with a mesh of low polygons. That’s where the Bevel tool comes into action, making everything easier.

This can create soft and hard edges while maintaining evenly spaced support edges that maintain the original and expect the shape of the asset.


Another quick way to model objects within Autodesk is using the Deformer tool. There are a few resources within this tool, each with a different function providing a special outcome.

One of them is the ShrinkWrap Deformer, which allows polygonal shapes to be taken to wrap them around one another, speeding up many operations. For example, this is used when covering an object with another in assets created for the Metaverse.

The Wire Deformer changes the shape of targets using one or more curves. Since there are many applications for this, it’s one of the most typical and easiest ones to achieve.

Last but not least, the tension deformer is a very handy tool for those looking to add surface tension without creating too much deformation on an asset. It also introduces a connection between the vertices while avoiding stretching and squashing effects.

A common application for the last deformer is providing a damaged shape to a model, such as metal surfaces with small deformations or a dented can, for example.

Other Important Things to Know About Autodesk VR Software

Developing Autodesk VR Software can be a very time-consuming task that demands full attention and sessions to learn how to use it properly. However, these are some of the things that can be achieved with such software for the Metaverse and virtual reality:

Allows to Learn How 3D Spaces Work

Real life can exist in 3D, but computers screen is 2D. Software like Autodesk Maya works with 3D based on three axes, “X,” “Y,” and “Z.” Those intersections are called the origin and are represented by coordinates (0,0,0).

A good example is the classic video game Mario Bros, where the character’s world was entirely depicted as a 2D videogame, the “X-Y” space. “X” was the horizontal line (bricks where the player moves along), and “Y” was the vertical axis (where the player could walk or jump).

To bring that project into the 3D world, the “Z” needs to be added to the equation. The third dimension allows the creation, design, and construction of other details, such as the character’s hat, nose, or mustache.

Helps to Streamline Certain Projects

The software can ease projects for its many creators in many ways. One of them is streamlining design through the use of hotkeys. This lifesaver feature is considerable, especially for workers and students who spend up to 20 hours per week using the resource.

Hotkeys include quick move, rotate, and scale, as well as other features. It’s possible to use the full keyboard adapted to hotkeys to avoid performing actions with the mouse.

Provides Quick Help

Looking up and searching in Google can be the first reaction for many people when needing to know something. Of course, this includes random questions and things related to Autodesk VR Software programs.

The internet provides many resources that can become extremely handy, such as the official Autodesk’s Youtube Learning Channel and other tutorials and forums.

Has Easy File Accessibility

Autodesk Maya has multiple options to save files, such as “Maya Ascii” and “Maya Binary.” While the modeling assets do not change with extensions, they allow one to access the file from different software or commands. This can also prevent data corruption or file loss.

Such options enable certain files to be opened with WordPad or Notepad, editing a scene directly from the script.

The Importance of Building Immersive Worlds

Many developers and creators often use a long list of programs, such as Autodesk VR, to build their worlds, cities, and Metaverse assets. This is extremely important because it sets the foundations of what people will visit and see when login in.

Professional teams of creators such as Exolve are in charge of doing such immersive places that make users interact and engage. Retaining them is vital to make more people come, bringing profit to creators and customers through the trade and sale of NFTs and other assets.


Autodesk is a very powerful software with many tools and resources that allow the creation of assets virtually for the Metaverse and animations for television and movies.

The importance of mastering these tools is in demand every day since technology is growing non-stop and more workforce is needed for 3d models. Moreover, doing so can ensure that the Metaverse worlds will guarantee high-quality and good customer service for everyone.

buy a land in the metaverse

How to Buy Land in the Metaverse

Real estate has always been expensive, a tough reality for many people. Some of the highest-priced ones are not even located on Earth or do not exist in the real world. Digital real estate is one of the most non-stop increasing business investments in the Metaverse.

Most of this “boom” was caused by celebrities and investors paying millions to get a piece of virtual land on different platforms. However, crypto enthusiasts, tech followers, and thousands of users also started to follow this trend, making it the success it is today.

Understanding Metaverse Land

The virtual worlds of the Metaverse are known for being split or divided into different territories or areas, each including plots of land for people to use. These lands are not only purchasable but also can be traded or exchanged for fiat, cryptocurrency, or even non-fungible tokens.

Inside these places, users can create whatever they want: new experiences, enjoy games, socialize, host party events, and many more.

Since the land is part of NFTs, the ownership of each one of these digital assets can be easily proven, meaning all transactions are equally public records.

How to Acquire Land

Buying, selling, or trading land follows the same principles as non-fungible token sales. Most platforms require a desktop device to access and acquire land, where users can get a snapshot of the available land characteristics. This includes location, area, prices, potential, and transaction history.

Once the users choose the preferred land they would like to buy, looking in the marketplace for it or looking at third-place official markets like OpenSea and Binance NFT is the next step. Once done, users will have to go through three simple steps to acquire land:

Opening a Digital Crypto Wallet

Almost every Metaverse virtual world requires users to have their digital crypto wallet. This is required for any transaction, as well as for holding digital assets and virtual money. The wallet chosen entirely depends on the Metaverse platform that the member chooses to use.

For the best possible experience, experts recommend using a digital wallet that allows users to integrate it into web browsers. Top wallets like MetaMask and Binance Wallet Chain are some of these examples.

No matter what crypto wallet is chosen, it’s necessary to make sure it can support the currency of the virtual project in which it intends to invest.

Buying Cryptocurrency

Having enough cryptocurrency is mandatory to complete any transaction in the virtual world. Most currencies are very easy to get and can be used almost anywhere. Popular ones like $MANA, $SAND, and $ETH are the most requested.

Platforms like Binance, Coinbase, and KuCoin are the safest places to acquire cryptocurrency.

Selecting a Metaverse

Unless there’s a project in the land to acquire land in a specific Metaverse, users will have to start looking for options and compare to know which one is the best. Among the top platforms, Decentraland and The Sandbox stand out as the best available options, with many opportunities.

The amount of land varies from Metaverse to Metaverse, meaning checking these small details and characteristics is vital before fully committing.

Confirming a Purchase

Once the desired land is chosen, and the user has the necessary amount of cryptocurrency to buy the land, the confirmation phase begins. To confirm the buy, heading to the Metaverse’s marketplace (or a third-party platform) is necessary.

After the sale is confirmed and the transaction is complete, users should see its NFT in their digital wallet. This also includes confirming them as the owner of that acquired land. After that, players can build on it, re-list and sell it again for profit, or hold it until they want to.

Ways to Find Purchasable Land

It’s very important to know that virtual worlds have a limited amount of parcels available, meaning that there’s no infinite amount of land to buy. This is made to boost scarcity and healthy economic competitiveness.

For example, Decentraland has its land divided into 90,601 plots called LANDS. Many are available, and each offers different characteristics: advertising, business, parties, services, and events.

As for how to find purchasable land in the current market, these are some of the most successful places to get a good plot:

The Sandbox

A lot of LAND is available to buy in The Sandbox’s official marketplace and in many other second-hand places or third-party NFT exchanges like OpenSea. However, it’s important to note that these places have traditionally been more expensive than the official site.


Ranking as one of the smallest Metaverses to get land with only 3,026 parcels, CryptoVoxels can be bought through OpenSea in exchange for UST or ETH. Unlike other virtual worlds, this one keeps expanding and currently features even more plots.


With its rank as one of the top places to get Land, Decentraland has some of the most expensive plots, valued in millions. Much of its allure is related to the high-profile platform, with many influencers, celebrities, and companies that decide to partner with Decentraland.

Somnium Space

Launched in 2018, Somnium Space earnt its name in the virtual world among those looking to know how to buy land in the Metaverse due to its offerings. Its heavy focus on video games and NFT offers a lot of diversity, with more than 5,000 parcels available for users to acquire.

How Can Designers Improve These Lands?

Those with no knowledge of modeling or design that acquire a plot of land in the Metaverse will notice that there’s no way to buy something easily. That’s where professional designers come in to buy any building, asset, or foundation the clients want.

Teams like Exolve are extremely capable of realizing these types of tasks. From ground-breaking architecture to open-world environments, creators can materialize anything in the Metaverse through landscape designs of any kind.

Creating these worlds with professional expertise also means having deep knowledge of 3D software, design, and modeling. This way, they can ensure that every user will feel the detail and immersion that Metaverse provides, making them return for more.

Among the most famous creations, the Exolve teams have shaped entire fantasy worlds, real-life-like counterparts, and many buildings. Collaborations with Nikeland, The Sandbox, and Zara are also some of the Metaverse, and NFTs designers have participated in.

Are There Any Risks When Buying Land?

When learning to buy land in the Metaverse, it’s important to remember that risks can happen, just like in any other place when acquiring something. For example, many scams and fake sites try to sell non-existent plots to users, making them lose their money.

Like buying crypto and NFTs, digital real estate doesn’t have any government agency, bank, or institution to go to when trying to recover lost money. This is why proper learning and guidance can make a difference before making a catastrophic decision.

Even if these risks are avoided, users need to know that some technical considerations can come to mind, such as sales conducted by NFTs. Making sure that personal information is encrypted and backed up properly in case of data loss or theft can save someone from a scam.


Many people look to know how to buy land in the Metaverse due to its rising popularity and chances of making huge profits. Unfortunately, this trend doesn’t seem to stop anytime soon, with certain parcels increasing in price to millions.

At the same time, the arrival of many celebrities has helped to raise and boost the popularity of platforms like Decentraland and The Sandbox, two of the most preferred places to build. Hiring a creative design team to do these jobs is vital to creating a good real estate property.

metaverse company

How to Start a Metaverse Company with Success

Metaverse companies develop many methods to access virtual worlds and places within them. This includes environments, worlds created by users, special events, and architectural designs. Such things make these worlds very profitable, and more people are interested in investing in them every day.

Achieving all of this is possible thanks to interoperability: companies work while keeping it compatible for users to work too.

Since most of the limitations applied to the real world aren’t applied to the Metaverse, it allows it to operate in ways that some people aren’t used to. These decentralized visions permit the unlimited expansion of companies through many devices.

How to Start a Business in the Metaverse from Zero

All of these opportunities the Metaverse offers have attracted many willing people to join and start their businesses in the virtual worlds. However, achieving a successful business there can be a challenging adventure. Big corporations are attracting many customers, making this process a little more complicated.

However, luckily there’s still plenty of room for those who want to have their businesses in the Metaverse. Just make sure to follow the next ways and steps to begin on the right foot.

Join Communities

The first step to start a business in the Metaverse would be to grab some attention to your project. One of the easiest ways to gain notoriety in the Metaverse is by joining communities. Experts and people used to the Metaverse gather around the many groups that help newcomers survive the first stages.

These communities also offer tutorials, different case studies, and even forums to search for. The most famous ones are WebVR, Oculus Rift, and Facebook Spaces. Each one has vital information about their related spaces: virtual reality, apps, and interactive environments.

Look for Opportunities

Looking around the many communities can give you an idea about how to start a Metaverse company that will be successful. Gathering experience permits seeing these new spaces from a different point of view and asking the correct questions.

Knowing what the demands are and focusing on those groups is vital, especially if there’s no one else trying to do it. However, if there’s already a company occupying that role, it is sometimes better just to move on and find something else.

Competing in a lost battle can cost many resources and time, which is worthless, having so many options waiting to be found.

Create a Platform

After understanding the basics of how the Metaverse works, you will need to create a platform that will be your avatar. This will be your digital asset and can be anything you want to sell. However, it needs to be unique and special to make it interesting for the targeted customers.

After getting the assets ready, creating a metaspace is the next step. Again, it can be heavily customized thanks to the personalized interaction layers, enabling an operational business process (B2C or B2B, for example).

Other payment methods are often included, too, such as the globally popular Bitcoin, especially in the Metaverse.

Configure Your Metaverse Wallet

Buying a block of Metaverse addresses will allow you to see your address and ETP wallet. This is where all the ETP (the native currency of the Metaverse world) is stored. Choosing its name wisely is essential because it cannot be changed once it’s set.

Launch the Product

If the asset’s name is available to be launched, it will be published on the blockchain and ready to be sold within 5 minutes. Of course, the name needs to be unique, and the asset needs to provide all the necessary information (title, symbol, supply, and more).

Moving an Existing Business to the Metaverse

For those who already have a business online but are looking to move into the Metaverse, it could be seen as an easier way to achieve success. While most of the steps need to be followed, certain things can be prevented from happening, depending on how famous the business is before entering the virtual market.

Finding the Suitable Metaverse for Your Business

Many sectors of business have their “version” of the Metaverse. This includes gaming, NFTs, real estate, and more. For example, the most concurrent ones are in the video game industry, with Roblox and Fortnite having more than 50 million active users daily.

While they are focused on young and teen audiences, everyone can enjoy their variety of game modes and even special events that are held, too, like huge recitals. Due to this, many brands have started to look for collaborations with these platforms, creating PR campaigns and sponsored events.

Outside the gaming scene, fashion companies like Nike, Gucci, Balenciaga, and Adidas opened their virtual stores for their NFT versions. Creating a good foundation and infrastructure is key to finding your target audience and attracting the public to hire the service or buy products.

Making a Strong Online Presence

For those wondering how to start a metaverse company, sometimes it is better to ask themselves other questions beforehand. For example, reevaluating if it’s not only worth it but also the business’s current situation. Sometimes, a little makeover, restructuring, and specific changes are needed to adapt.

Among these changes needed, advertising is probably the most necessary one. These campaigns need to be the most creative possible and also innovative. An excellent example is Gucci’s collaboration with Roblox, bringing aspects of real life but embracing the virtual world with no limitations of its physics.

Developing collectables such as NFTs, limited edition products, and things that can be redeemed in real life are also ways to gain attraction and presence. 

Invest in Virtual Reality and Augmented Reality

The Metaverse world is strongly tied to virtual and augmented reality, almost a crosspoint between these technologies. Many businesses are looking into the future and planning to include more VR/AR inclusion development in the next few years.

To avoid falling behind, those looking to set up their company in the Metaverse cannot ignore this fact. Adapting to these new realities can bring a whole new group of clients. Experimenting with how VR headsets and supporting technology work might be the best step to try first.

A great example is the Spanish brand Zara, which created an augmented-reality app for users to see models wearing the clothes they choose just with their phones.

Reaching the Target Audience

Depending on the business type, companies need to attract a sure public to succeed. But unfortunately, not everyone is suited to every type of market, and targeting the wrong audience can ruin a company.

Although one of the crucial steps is to optimize the product to the Metaverse, it’s vital to cater to how this will be affected by the new rules. The most recommended starting point by experts and experienced users is realizing deep market research through the age demographics of the Metaverse worlds.

Among these Metaverse worlds, the ones that usually stand out are Roblox, Decentraland, Axie, and The Sandbox. This is because they offer millions and millions of active users infinite and unlimited things to explore and do.

Many brands have signed deals with these platforms since they are very profitable. Finding the correct niche inside these amazingly huge communities can bring a lot of attention to a new business and profit to continue growing.

How to Make Both Processes Easier

There’s one thing that can be a game changer when moving or starting your company in the Metaverse: it will increase your chances of success and make all the steps easier. It consists in placing a building for your company in Decentraland. This will work as your headquarters in the Metaverse. 

By having a base for your business in Decentraland, you will immediately gain a presence in the Metaverse. Moreover, people will start recognizing your brand as soon as the building is inaugurated, thanks to the thousands of users of Decentraland.

Although building in Decentraland can be hard, outsourcing the construction of your business building can make it simple. By outsourcing the design and construction of the 3D model for your building, you need to be worried about how you want it to look. The experts will do the rest.


There are many steps and guidelines to start a Metaverse company correctly, and now you are aware of them. Although it is a complicated task due to the market’s competitiveness, it is possible to achieve success by modernizing the methods and adapting to the situation.

Companies also need to acquire modern tools and equipment and perform specific tests to know what is better for the business and how to please the users of the Metaverse. However, since there are no bounds and physics laws, it is possible to achieve anything quickly.

Keys to a Better Understanding of the Metaverse Market Map

Keys to a Better Understanding of the Metaverse Market Map

The Metaverse is a complex space where many users create and visit many things daily. Huge amounts of money are also injected daily, mostly into brands, real estateblockchain projects, and many other assets, attracting new investors and market options.

These markets, brands, and businesses conform to places in the Metaverse called ecosystems, which are labelled with different layers.

What Business Layers Conform the Metaverse Market Map?

7 layers conform to the Metaverse market map, each with a special and unique representation that helps people with their Metaverse daily tasks.


The first layer, the Experience layer, is where people experience the virtual worlds, engage with others, and more. Every social experience, video game, live music event, and real estate is located.


The second layer is known as Discovery. These are the places where people learn that an experience exists within the Metaverse.

Creator Economy

The “Creator Economy” layer is very important; creators get help making money and monetizing their creations. Design tools, systems, animation software, graphic tools, and other tech can be found here.

Spatial Computing

Referring to most tools and software that allow the creation of 3D assets, the Spatial Computing layer is one of the pillars of the Metaverse. These are the objects that users can interact with, including 3D engines, gesture recognition, spatial mapping, and artificial intelligence.


The Decentralization layer is “where everything moves”, being a permissionless ecosystem where everything is distributed with a democratized structure. Everything is delegated without an authority figure or a central group in control.

Human Interface

Human interface refers to the hardware systems that allow and help users to get into the Metaverse. It includes mobile phones, virtual reality headsets, and future technologies like haptics and smart glasses.


The infrastructure refers to the semiconductors, materials science, cloud computing, and telecommunications networks that allow any of the higher layers to be built.

Most Important Companies of the Metaverse

Some companies can be considered referents of each of the seven layers of the Metaverse market map. These companies may seem similar, but they are different in several ways. 

Moreover, some are so huge that they can have a presence in more than just one of the Metaverse layers. These are extremely important due to their Metaverse market map influence. Therefore, to fully picture the whole layers, you should know about some of these companies and what they realize in each section.


Unity is a development 3D platform, a fully integrated 3D engine, and a design studio, especially for game developers. Such a massive brand influences each layer of the Metaverse, supporting its large ecosystem and plug-ins.

Regarding the layers of the Metaverse, this is what Unity takes part in: video games, socials, events, shopping, and esports all encompassed in the experience layer. In addition, ad networks and ratings are in the discovery layer design tools, workflow, and eCommerce do the same for the Creator Economy layer. Finally, VR/AR/XR plays its role in the Spacial Computing layer.

Microservices, blockchains, and edge computing take part in the Decentralization layer; meanwhile, mobile, smart glasses, and gestures are in Human Interface. Finally, 5G, Wifi, 6G and cloud services finish the onion inside the Infrastructure category.

Epic Games

This entertainment company is one of the most important in the Metaverse, raising more than one billion dollars in private capital during the last few years.

The list of categories in which Epic Games is present is also impressive, providing them with an immense role, especially in video games. For example, its most well-known product, Fortnite, attracts millions of players every week, along with certain unique events such as the Travis Scott recital, which had 45 million viewers.

Its store, Epic Games Launcher, is a game store that competes with many of the other gaming platforms, such as Origin and Steam, which are part of a social ecosystem. However, with more than $300 million invested in third-party games, Epics takes a small revenue share on anything purchased.


Often misunderstood as only being a video game, Roblox is more than that. These platforms contain many games, allowing millions of creators to do what they please. Since Roblox doesn’t make games on its own, it uses the business model to hold events like concerts while getting a split revenue.

Roblox is also commonly known as the “Youtube for games” since users can browse across millions of creators other people realize and play them. In addition, YouTube’s Discovery, social structure, and even ratings can be applied to this platform.

How Does the Metaverse Market Economy Work?

The Metaverse economy is deeply based on Blockchain technology, giving place to a new economic system. This new way of profiting led to the birth of cryptocurrencies and non-fungible tokens (NFTs), which hold certain advantages in this system.

These digital assets can be spent anywhere worldwide and in the Metaverse, too. As a result, many investors have taken a lot of interest in the marketplaces where these are being sold, exchanged, buying, and selling NFTs, giving life to the trade.

Late years have skyrocketed people’s interest in such topics, listing more than 20 successful metaverse companies. This success benefited many blockchains, turning them extremely profitable due to being permissionless, transparent and tamper-proof.

Types of Blockchains

Among these successful blockchains, four big groups can characterize them. These are the types of blockchains that can be found, with their unique pros and cons:

  1. Public Blockchains: one of the most famous types, public blockchains are permissionless and have no restrictions. This makes them completely decentralized. Every node has equal rights to create and validate blocks.
  2. Hybrid Blockchains: as the name says, hybrid blockchains are half private and public. They are also permissionless but in a private permission-based system. This means only a part of the data goes public; most of it stays confidential.
  3. Consortium Blockchains: also known as permission blockchains, these are managed by multiple organizations and act as a node. This type is very famous among banks, governments, and organizations.
  4. Private Blockchains: these permissions blockchains are known for being governed by a single blockchain instead of a group like Consortium ones.

Other Important Features of the Metaverse Market

NFTs, cryptocurrencies, and blockchain technology are part of a bigger marketplace located in the “Market map” between all the layers. 

The cryptocurrency exchange is probably the most important of those features since it’s essential to the foundation of these new virtual Metaverse worlds. In addition, these features helped to accelerate many of the other projects, such as NFTs.

Collections like Bored Ape Yacht Club and CryptoPunk were some of the most successful ones, selling their NFTs even for millions of dollars in some cases. OpenSea is the biggest NFT marketplace for selling, buying, and trading NFTs.

Real estate is also another important player in these virtual worlds. Commonly found on many platforms, many users buy virtual land to create houses and different assets. Teams like Exolve are professionals in this area, able to create anything a customer would like to materialize in 3D.

Artificial intelligence (AI) isn’t left behind, either. On the contrary, it’s one of its more promising features, enabling millions of users to interact freely with avatars created by intelligent coding. This is critical for a growing metaverse since it can help to perform many of the tasks between these worlds.


The Metaverse market map is a way to place everything under certain labels or tags, where everything is ordered by its use and characteristics. Of course, some of those are shared since many companies are huge, meaning they occupy more than one of those labels.

It’s important to know that the Metaverse isn’t only a place for virtual reality videogames or socialization but also for investing and learning. Users can profit from it by creating different 3D assets, which are highly valued by the community, depending on their quality and styles.

Metaverse Creativity

The Importance of Metaverse Creativity for Designing

The Metaverse has the potential to change the Internet and allow for a limitless imagination, a world in which the mind is the only thing that can stop a creator from achieving his designs. Even during its early phases, the benefits of making assets for this world have been shown already, merging art and business for many users.

Ways the Metaverse Can Help Designing Art

While many of these worlds are still growing, creators develop innovative tools daily to achieve their goals. These are some of the categories related to creativity that will benefit from the constant evolution of Web3:

Improved Connectivity and Collaboration 

One of the main points of the Metaverse is to drive social connection to the digital world, eliminating distance barriers. This also applies to creativity since connectivity goes hand in hand with collaboration.

Digital canvases can be created faster and more efficiently if everyone works together, remixing each other’s projects. In addition, this method creates more opportunities since artists can connect with each other from any part of the world, with more jobs available to perform simultaneously.

The entire world could create a single piece of art with such methods, and thousands of artists worldwide would work on it simultaneously. This has already been seen somehow in the physical world, especially on fandoms that elaborate stories from a single work, such as fan art and movies.

Blurred 2D and 3D Art Division

As the teams of Metaverse creativity face the steep learning curve of 3D art and modeling, many of the new waves of creators have moved to these changes. Likewise, many traditional 2D artists are attempting to move and create new projects with 3D styles, giving a new look to everything.

New challenges arise when doing these changes since these creations usually have shorter budgets and time limits among their freelancer demands. To achieve success, leverage 3D technology must be employed, allowing it to do the work for them.

Some of these technologies detect different forms and shapes, creating already known dimensions and automatically rendering them to 3D. A great example is one of Van Gogh’s paintings, which are virtually given to live through a projector screen.

At the same time, the division between 3D and 2D has been blurring thanks to the recontextualization of content such as avatars that represent people. These avatars are becoming part of a bigger whole that plays a key role in how people can experience the Metaverse.

It increases the need to generate more art and assets since there are more and more ways to decorate personal VR spaces, building new, unique experiences.

Total Freedom to Create

Artists previously had to worry about the many copyright laws that protected their many projects and works. The fear of having its work stolen or shared without the necessary attribution was always possible. But the Metaverse doesn’t allow this, making it a haven for creators.

All systems and marketplaces used for Metaverse’s creative purposes allow easy rights transfer through NFT. In addition, it makes sure every creator has been compensated for their work accordingly, so each part of the deal wins.

Unimaginable Improvements to Accessibility

The Metaverse and its design possibilities also provide a new way to see the world, making it inclusive for everyone, and democratizing all spaces. As a result, not only the physical barrier is broken, but also the ones that limit non-digital natives, allowing people of all ages to participate easily.

Hardware investments like virtual reality headsets must be kept in development to achieve the best optimization. This way, it will be ensured that anyone can stay in the Metaverse for hours, create, design, learn, and more.

What Else Can You Benefit From Metaverse Creativity?

The Metaverse boundaries are limitless and not only tied to visual art. Other spaces, such as the ones led by audio creators, can greatly benefit from this. In addition, the needs and business opportunities related to music that open every day are increasing each day, making it very profitable.

Many music artists include their music in the Metaverse as NFTs, sharing their success with their fans. In addition, these tokens often include exclusive access to certain events, such as parties with the songwriter.

At the same time, other audio-related works are being done in these virtual worlds, especially for gaming. This includes voicing avatars for characters, as well as other game sounds that can provide the best environment. Speakers, author readings, films, and meetups are other great examples of these projects.

The Potential of Good Design for the Metaverse

Since the Metaverse has a huge marketing potential for content creators, businesses, brands, and many more, it’s obvious that everyone wants a piece of it. Many business companies are hiring designers and developers to approach this universe in certain styles that will allow their promotion to earn fame.

That’s why these Metaverse building teams are so important. They can greatly help to develop creations: some people can have splendid ideas but not the expertise to execute them. Groups like Exolve help to achieve that, taking care of designs from scratch that will boost a brand and attract many users.

These teams not only create 3D assets and spaces but are also able to design NFTs with many groundbreaking visuals that can position the trademark between the first places.

To take advantage of the Metaverse possibilities, many users also use the market options. Some of those are The Sandbox and Decentraland, where hosts can create events and experiences. In addition, many tutorials and guides are available to check and learn how to do it.

Gamifying the experience is also a great way to potentiate a project currently being designed. For example, Nike launched a virtual world based on Reactland, where their React shoes were launched. This way helped Nike to attract gamers’ interest, gaining more visitors and, of course, profit.

The Role of Creativity for Users in the Metaverse

While most of the work is based and focused on people who want to elaborate, create and design assets for the Metaverse professionally, there are other ways to create. Many resources are available to inexperienced users powered by the technologies that develop the Metaverse.

These digital tools unlock a stage where any visitor could create something transcending physical limitations. For example, a well-known Metaverse game called IMVU is described as the next-gen of social networking. It allows its users to create their avatars, assets, pictures, poses, and many more.

However, the important point is that those creators do not seek to profit from it. They do it for fun and as a hobby. That’s what differentiates professionals from Metaverse visitors who are amateurs and want to unleash their creativity in these worlds.


Metaverse creativity is crucial to shaping the Internet’s future and the virtual worlds that can revolutionize the Internet. This brings so much potential for any brand and business company and for independent creators such as developers, musicians, and other visual artists.

The range of activities to profit from are also endless: socialization, business, virtual traveling, buying land, learning, and many more things.

best Metaverse Projects

The Best Metaverse Projects in the Market

Considering the staggering number of new projects released by the day, it’s difficult to determine the best metaverse platform. Fortunately, a few are already making a name in the market.

The Best Metaverse Platforms

Investing in cryptocurrencies is always a good idea. However, to make the best out of digital assets, it’s a must to get acquainted with the best metaverse platforms there are as of today.


Decentraland, launched in 2018, is among the most popular metaverses ever.

This metaverse is a game where people take on an avatar and interact with its digital world. The platform is a browser-based game where people can interact with others and participate in events while exploring its world. Naturally, investors can either buy or sell lands and collectibles.

Decentraland is the best metaverse project of the crypto scene because it has a deflationary economy. Its currency, the MANA coin, has a limited supply that is bound to raise its value eventually due to its burning system.

Additionally, its popularity ensures its economy won’t fall. Between 2021 and 2022, Decentraland evolved into the Bitcoin of the metaverse market. Since then, MANA has taken the spotlight and remained the best metaverse coin.

Lastly, the developers proposed a decentralized autonomous organization, a.k.a. DAO. This DAO, as well as any other, releases a pool funded by fiat investments. Then, those who put money into Decentraland have a say in its future. It is highly community-driven.

The Sandbox

This platform is much more diverse than Decentraland, but it’s still in its Alpha phase.

In The Sandbox, a person can do anything from creating mini-games to designing a whole building from scratch. The goal of this platform is within its name: it seeks to be a sandbox for any content creator or investor.

Although this metaverse is a game, the platform heavily encourages 3D NFT art and circulation. The platform provides various tools to design and render non-fungible tokens. Wearables are incredibly profitable in The Sandbox’s market.

Economy-wise, the metaverse is well-off, similar to Decentraland. The Sandbox’s coin, SAND, is consistently at the top, trying to take MANA’s throne down. Like its competitor, The Sandbox has a Bitcoin-like reputation thanks to its age: it was launched in 2017.

Theta TV

This metaverse distinguishes itself with its innovation and courage. Streaming platforms have been steadily increasing in revenue over the past years. As such, Theta developers saw the opportunity before them and unveiled their streaming site: Theta TV.

Theta TV is a metaverse mostly inhabited by streamers. Parallel to Twitch, users can stream videos or donate to content creators with Theta Network’s coin THETA. What’s more, viewers get TFuel, a token of the platform, when they share a video.

The goal is simple: to provide a decentralized streaming metaverse that is cheaper than most platforms. That is an arduous feat as YouTube and Twitch dominate this field. Nevertheless, THETA saw astronomical growth in 2021: the coin started at $2,4 and peaked with a 495% increase at $14,28.

Axie Infinity

Axie Infinity is a very straightforward metaverse. It’s a turn-based RPG game featuring duels using cute monsters.

These creatures are Axies, and each of them is unique. Since they are NFTs, finding two Axies with the same statistics, attacks and appearance is impossible. This premise charmed thousands of collectors and user-friendly RPG enthusiasts.

The metaverse stayed under the radar from its release in 2018 until the media caught wind of its economic prowess. Then, in 2021, the world discovered that thousands of families supported their lifestyles solely by playing Axie Infinity.

After that announcement, the game skyrocketed in fame as investors and gamers hopped into the trend. However, when the vogue died down, so did Axie Infinity’s economy. The platform rose and fell in a span of a few months.

The metaverse isn’t faulty, but it takes time to make some profit. Nonetheless, the project is still running and profitable. After all, people love the idea of earning money while having fun. That is why this platform was the best metaverse out there in 2021.

Epik Prime

Developers and artists usually take on projects independently. Epik Prime is trying to change that by collaborating with AAA games’ collectibles.

Games like Counter-Strike feature their marketplace for collectibles. It’s common in the gaming industry, and Epik Prime’s project plans on capitalizing on that front. Its metaverse merges NFTs and coins with games’ collectibles.

Regardless, the Epikverse is a newly formed platform. Thus, only some games are using it at the moment. Luckily, the developers are actively seeking collaborations. Its implementation will see more use in the future.

On top of that, the fact that this metaverse will work alongside renowned game developers boosts its legitimacy.

The Most Promising Metaverse Platforms

Even though the metaverse industry has revolutionized the market, it’s still in its baby steps. Many other platforms are in the making, waiting to surprise the crypto world again.


The leaders of the NFT boom, Yuga Labs, have released a trailer of their next gamble: the Otherside metaverse.

Based on their previous project, Bored Yacht Club, this platform will be an MMORPG game. Unfortunately, due to the sheer size of this project, there’s still no release date for the metaverse. Regardless, the project aims to merge a fun gaming experience with NFTs.

The metaverse already has a few big companies, such as Animoca and Improbable, working with each other. Moreover, NFT collections’ creators will also collaborate on the project. Others have the internet so pumped that their coin, APECOIN, is already in the top 50 of popularity rank.


This project will use augmented reality to provide an immersive experience for NFT investors.

Enjin developers are creating a marketplace much like OpenSea. Yet, Effinity offers a distinct feature: users can see their assets in the real world through AR technology. It’s a never-seen-before trait that has many investors expectant.

It’s worth mentioning that this project has been delayed several times. Some argue this is a good sign, as the Enjin team is trying to polish the platform before releasing a faulty product. Others fear the metaverse will be a letdown. Only time will tell.


Among the various metaverses displaying stunning visuals, Highstreet ought to be the best one.

The platform will host numerous aspects of the crypto scene, such as a marketplace, games and NFTs. Highstreet is intended to be a beautiful, futuristic metaverse where people can enjoy gaming, launch their non-fungible tokens or trade them.

It’s an ambitious idea to design an all-in-one platform. Should it succeed, it’ll be a clear contender for the title of the best metaverse in the market.

What’s the Future of the Metaverse Market?

Just a quick glimpse of all the fascinating released and yet-to-be-launched projects is enough to tell what the future holds for them. The chances of the metaverse falling apart could be more feasible. If anything, they grow stronger as the days go by.

Not only will the best metaverse platforms upgrade their systems, but new ones will shake up how cyberspaces are perceived. Contact us today!